Brent Merritt runs Metric Communications as an independent consulting practice focused on digital strategy for advocacy, public affairs, and nonprofits. He helps organizations identify specific, measurable objectives and reach them using data-driven digital communications. His approach is grounded in the view that digital technologies are breaking down the barriers among traditional communication industries, and that successful practitioners must be agile enough to pull from a variety of disciplines.
Brent’s professional experience consists of work in corporate communications, direct marketing, higher ed marketing, and consulting on advocacy and media projects. His analysis of digital media has been published by MediaShift, Parse.ly, and The George Washington University and has appeared in Axios Media Trends.
He holds a M.A. in Media and Strategic Communication from The George Washington University School of Media and Public Affairs, where he was a University Fellow, and a B.A. from the University of Virginia.