The state of attention analytics: editors weigh in | Analytics

In this guest post for digital analytics firm, I shared insights on attention analytics from my conversations with editors at The New York Times, The Washington Post, The Atlantic and more. 

The consensus is that measuring engaged time won't become the single most important metric, but it does provide valuable information about how the audience interacts with content. Leading publishers are now using a mix of different engagement metrics, which vary based on specific objectives, to measure success.

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-Brent Merritt

Brent Merritt