“Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?
The short answer is, more than ever before, you have to embrace the pay-to-play nature of the platform. The key, though, is doing it in a way that delivers maximum ROI. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success.”